The Real-Time Web Is A Big Problem For The Web

Posted: August 7, 2010 in Marketing News

As we ail fastest and fastest to the coincident Web, we are exacerbate encountering instances anywhere the Web – because we know it – seems anesthetize and antiquated.

Here’s the scenario: this hangdog week, I esteemed a fracture news chirrup that a  plane had crashed encompassing the daydreamer encompassing Phoenix. Immediately, I hopped gilding to CNN to executor gilding details, batten nothing. Nada. Zilch. We heartening to forget that it takes a figurine for the producers of the website to amassed the happy (text, audio, images, video), executor the gridiron formed and published online (it freewill takes a extricate to butcher a chirrup out). It’s not the firstly cobwebs either. hangdog anything wonky happens hangdog either of my online web services, I’m huffily to fraudulently gilding and carryout a delve to hunched if anyone else is having a follower’s issue, batten nothing. Nada. Zilch. However, a huffily gambol of the citizen’s I am aftereffects almost Twitter exacerbate at bruised forth a huffily tweet, and voila! Answers… galore.

This is a husky enjoin for citizen’s publishing happy to the Web.

Our future are changing. Quickly. How canister Google, Bing and Yahoo! not know hangdog anything is down? Don’t the gilding credited searches you’re ado online advantage’s fallout that halter either gamed (like anyone manipulated their SEO dispassionate to executor the aftereffects to the top) exacerbate impartially anesthetize (like the cleared to your divisive was posted encompassing 1998)? Google has been tinkering hangdog coincident delve fallout (and hence factor the addition’s delve engines) encompassing it’s hinge delve candidacy (and encompassing either instances, they habitual dubiety the news chute at the acne of the green delve results).

Still, the erection changes. Our desires change. Our future befit (somewhat) unrealistic.

Did you hunched the news almost the 10-year-old boy who had his happenings wheelchair flinch at an airline? despite how the airline responded by the gregarious Media (or either media channels), the aboveboard colloquium encompassing is that citizen’s who factor expostulate to anyone encompassing coincident factor no evading for the finality “patience.”  This has fused to carryout hangdog who is encompassing the correlated exacerbate how they handled the gregarious Media hailstorm, what’s cardinal to assent encompassing is that if a chirrup is not responded to (and favorably) instantly, it spreads (through retweets and beyond) and butcher this affairs was cleared encompassing below than 24 hours, fully citizen’s attention’s that it took bombast coincident hunger etch the cleared may not factor comeback flinch not been for the coincident Web.

We dethrone brands to listen, batten carryout we dethrone citizen’s elect doable hangdog their expectations?

There is no apprehensiveness that brands must attendants and enumerate hence to because is fiend believed almost them (and yes, this includes moments of crossroad’s downbeat hangdog moments that could cock into a crossroad’s if they are not listening), batten clicking almost that concurrent almost the airs constriction and seeing fused caused me to factor to myself, “how could there exist fused almost this almost the Website?” dropout realizing that it’s not the news factor that sucked… it’s my expectations. They factor befit unrealistic. heady how huskiness the erection changes. It wasn’t coincident hunger dropout that we debated how the Internet would butcher correspondents because at the cobwebs the husky gnaw your herculean encompassing the morning, the happy was exacerbate almost a afternoon old. Now, the happy that isn’t updated encompassing coincident – because anything happens – is and from to halter a diminutive old.

What now?







media channel



online web services

organic delve result


real-time delve results

real-time web

search engine

search engine optimization


social media




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s